Course Structure
MASTER OF ARTS (M.A.) (MULTIMEDIA AND COMMUNICATION) (MMC) (2026-27 and Onwards) |
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First Semester |
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Subject Code |
Subject Title |
L |
T |
P |
Credits |
Max IA Marks |
End Sem Marks |
Total (Max) |
MMC7121 |
Digital Storytelling |
1 |
1 |
4 |
4 |
50 |
50 |
100 |
MMC7122 |
Media Laws and Ethics |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7123 |
Communication and Culture |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7124 |
Marketing Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7125 |
Image and Sound |
1 |
1 |
4 |
4 |
50 |
50 |
100 |
MMC7126 |
Design Thinking |
1 |
1 |
0 |
2 |
50 |
0 |
50 |
| ? | ? | ? |
? |
? |
22 |
? |
? |
? |
Second Semester |
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Subject Code |
Subject Title |
L |
T |
P |
Credits |
Max IA Marks |
End Sem Marks |
Total (Max) |
MMC7221 |
Emerging Media and AI |
1 |
1 |
4 |
4 |
50 |
50 |
100 |
MMC7222 |
Communication 娱乐老虎机,森林舞会游戏 |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7223 |
Understanding Consumers and Audiences |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7224 |
Political Economy of Media |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
Elective I * (Communication Practices) |
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MMC7225 |
Climate Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7226 |
Business Journalism |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
Elective II (Audio-Visual Production) |
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MMC7227 |
Film Studies |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7228 |
Script and Screenwriting |
3 |
1 |
0 |
4 |
100 |
0 |
100 |
Elective III (Marketing Communication) |
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MMC7229 |
Campaign Planning and Creative Strategies |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC7230 |
Brand Management |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
| ? | ? | ? |
? |
? |
24 |
? |
? |
? |
Third Semester |
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Subject Code |
Subject Title |
L |
T |
P |
Credits |
Max IA Marks |
End Sem Marks |
Total (Max) |
Elective I (Communication Practices) |
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MMC8321 |
Data Journalism |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8322 |
Health Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8323 |
Political Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8324 |
Sports Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8325 ** |
Television Programming and Production |
1 |
1 |
4 |
4 |
100 |
0 |
100 |
Elective II (Audio-Visual Production) |
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MMC8326 |
Advanced Cinematography |
0 |
0 |
8 |
4 |
100 |
0 |
100 |
MMC8327 |
Radio Programming and Production |
1 |
1 |
4 |
4 |
100 |
0 |
100 |
MMC8328 |
Editing Techniques and Technologies |
1 |
1 |
4 |
4 |
100 |
0 |
100 |
MMC8329 |
Entertainment Marketing and Distribution |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8325 ** |
Television Programming and Production |
1 |
1 |
4 |
4 |
100 |
0 |
100 |
Elective III (Marketing Communication) |
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MMC8330 |
Public Relations and Corporate Communication |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8331 |
Digital Marketing |
3 |
1 |
0 |
4 |
100 |
0 |
100 |
MMC8332 |
Events and Experiential Marketing |
3 |
1 |
0 |
4 |
100 |
0 |
100 |
MMC8333 |
Market 娱乐老虎机,森林舞会游戏 and Data Analytics |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
MMC8334 |
Strategic Media Planning and Buying |
3 |
1 |
0 |
4 |
50 |
50 |
100 |
| ? | ? | ? |
? |
? |
20 |
? |
? |
? |
Fourth Semester |
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Subject Code |
Subject Title |
L |
T |
P |
Credits |
Max IA Marks |
End Sem Marks |
Total (Max) |
MMC8421 |
Dissertation & Viva voce* |
__ |
__ |
__ |
10 |
200 |
0 |
200 |
MMC8422 |
Project & Viva voce** |
? | ? | ? | ||||
MMC8423 |
Internship **** |
__ |
__ |
__ |
4 |
100 |
0 |
100 |
| ? | ? | __ |
__ |
__ |
14 |
? |
? |
? |
* Any one of the three Specializations (Elective Baskets) to be chosen in Semester II |
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** Common for both 'Communication Practices' and 'Audio-Visual Production' Specializations |
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**** To be completed between Semesters 2 and 4 |
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